A cornerstone of democracyPublished 12:58pm Thursday, October 10, 2013
This is National Newspaper Week!
Once a year newspaper publishers, editors and reporters have the opportunity to toot their horns about the important role they play in the communities they serve.
Reading the Hartselle Enquirer is not the same as reading any other type of literature.
It is not about what happened 15 years ago, what is happening in another county or what pops up in the writer’s imagination?
It is all about Hartselle and south Morgan County. It is about you, our readers and advertisers.
The Hartselle Enquirer is about your child’s first day in school, a Friday night football game, the opening of a new business, a drug bust or a proposed property tax increase.
Those are the things that a relevant community newspaper is all about no matter if you read it online or sit down with a cup of coffee and enjoy the traditional printed edition the way it was meant to be.
That’s not to say that print media has a corner on the advertising and readership markets today. Many newspapers are facing bumps in the road because of increased competition from electronic media.
The Hartselle Enquirer is not an exception. Consequently, strides are being made to meet competition and ensure the continuation of a print edition for many years to come.
The website www.hartselleenquirer.com gives immediate coverage to breaking news and provides easy and quick access to other categories of information that is of interest to the reader.
The Morgan Countian, a free publication is printed weekly and circulated widely in municipalities and communities surrounding Hartselle.
In addition, Hartselle Living, an upscale magazine featuring content of local interest has been in publication for more than two years. Plans are in the making to upgrade its frequency to once a month and mail it as a bonus to all subscribers of the Hartselle Enquirer.
However, in our quest to be more modern, we can’t lose sight of the fact that the most important characteristic and historically important aspect of our product are you — the reader.
Enough said! It’s time for me to abandon my Mac temporarily and rush off to cover a meeting of the Morgan County Commis-sion.
Clif Knight is a staff writer for the Hartselle Enquirer